Woqood and QMIC Sign an MOU to Use Masarak for Logistics and Road Safety


June 14, 2015: Qatar Fuel “Woqod”, who are specialized in distribution and marketing of petroleum and LPG products in Qatar, has announced its latest Memorandum of Understanding (MoU) signing with Qatar Mobility Innovations Center (QMIC) for its Masarak™ solution, to manage the fleet logistics and operations for Woqod.

Masarak is an intelligent end-to-end solution and suite of services, which was developed locally by QMIC in partnership with the Ministry of Municipality and Urban Planning (MMUP). Masarak’s iTraffic solution offers real-time traffic information about traffic conditions and congestion around the country. This solution is available both on web and mobile applications, serving consumers, enterprises, and government organizations to help them enhance their operations and reduce their time spent in traffic. In addition to Masarak, QMIC is focusing on may other smart solutions such as Hawa’ak™ (environment monitoring system), and Connected Vehicles (V2V and V2X communication) that is the next generation of Road Safety, and Labeeb™ (Internet of Things platform).

As part of the agreement, Woqod will be using Masarak’s iFleet solution for fleet logistics and telematics management. Woqod’s vehicles will be equipped with Masarak’s devices, to monitor driver behavior including harsh acceleration, over speeding, and harsh braking, distance traveled.

Eng. Ibrahim Jaham Al Kuwari, CEO of Woqod said: “We are happy to sign this agreement according to which we will be using this significant platform, as we are proud that it’s a Qatari made solution. The availability of such information, especially with the right incentives, could have a great positive effect on our drivers’ behaviors and can help us play a role in increasing road safety by minimizing accidents, as Road Safety is one of Woqod’s priorities”.

Dr. Adnan Abu-Dayya, Executive Director (CEO) of QMIC said, “As a national organization, it’s a great milestone for us to partner with an important entity such as Woqod, and provide them with Masarak’s platform for logistics and telematics services. This is a suite of services and applications, within an ecosystem to help manage fleets, enhance traffic and road safety. QMIC will be providing Woqod with traffic information and driving behavior monitoring, which in time will help minimize risks on the road in case drivers are not committed to traffic regulations”.

About QMIC:

The Qatar Mobility Innovations Center (QMIC) is the first independent innovations center in the region with a focus on developing and deploying smart mobility systems and services. QMIC’s main goal is to use locally engineered innovations and knowledge to create technology-based industries that address regional challenges and grow with mega projects in Qatar and the region. Since 2009, and through its focus, on distributed sensing, data collection & management, services creation and delivery, QMIC is becoming a national leader in the area of Internet of Things (IoT). In particular, QMIC has been leading in delivering IoT platforms, and IoT solutions and services in vertical domains including Intelligent Transport, Logistics & Telematics, Road Safety and Environment. Through its offices at the Qatar Science and Technology Park (QSTP), QMIC is working closely with key national partners and stakeholders to realize a market-focused innovations ecosystem in Qatar.


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