Muroor and QMIC Sign a Partnership Agreement to Use Masarak and Salamtek to Enhance Road Safety

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Qatar Mobility Innovations Center (QMIC) signed a letter of Intent (LOI) with the General Directorate of Traffic (Muroor) for collaboration and establishing a partnership in the fields of strategic traffic studies, accidents prevention, and public safety awareness, on Thursday August 20, 2015.


The agreement was signed by the Director General of the Traffic Department, Brig. Muhammad Saad Al Kharji, and the Executive Director and CEO of QMIC, Dr. Adnan Abu-Dayya, at the Traffic headquarters.

The letter of intent seeks to establish a high-level framework of cooperation between the two entities to carry out a number of activities that aim to save lives on Qatar’s roads, improves safety, minimize travel time, and improve quality of life by alleviating traffic congestion through leveraging cost effective advanced technology.

“Areas of cooperation include, among others, conducting traffic studies on specific Doha roads using QMIC’s Masarak to obtain factual data concerning the movement of vehicles at selected point to help the authority predict future traffic volumes and evaluate project alternatives in reducing congestion,” said Dr. Adnan Abu-Dayya Executive Director and CEO of QMIC.

QMIC will also integrate new feature in it’s Masarak iTraffic application for reporting accidents to Muroor, Dr. Adnan Abu-Dayya added.

“We are very excited about leveraging QMIC’s Masarak system to increase our knowledge about the traffic flow in Doha, and to increase safety on the roads” Brig. Muhammad Saad Al Kharji, the Director General of the Traffic Department said.

Muroor is prepared to form a work team in coordination with QMIC to set up a control center in Muroor HQ to view live traffic feed and accidents on the roads, Brig. Muhammad Saad Al Kharji added.

In addition, the two parties have agreed to meet regularly and conduct safety awareness workshops and campaigns to the public.
About QMIC

The Qatar Mobility Innovations Center (QMIC) is the first independent innovations center in the region with a focus on developing and deploying smart mobility systems and services. QMIC’s main goal is to use locally engineered innovations and knowledge to create technology-based industries that address regional challenges and grow with mega projects in Qatar and the region. Since 2009, and through its focus, on distributed sensing, data collection & management, services creation and delivery, QMIC is becoming a national leader in the area of Internet of Things (IoT). In particular, QMIC has been leading in delivering IoT platforms, and IoT solutions and services in vertical domains including Intelligent Transport, Logistics & Telematics, Road Safety and Environment. Through its offices at the Qatar Science and Technology Park (QSTP), QMIC is working closely with key national partners and stakeholders to realize a market-focused innovations ecosystem in Qatar.

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